There’s a knowledge imbalance in the market, leaving homeowners powerless:
1 in every 20 houses is an outlier worth a lot more than homeowners realise
Developers know this and take advantage of homeowners who own outliers
Hidden development value often goes unrecognised by homeowners.
Real estate agents have good intentions, but lack specialist knowledge
The Result?
Homeowners who own outlier properties are out muscled in one of the biggest financial transactions of their lives
​After 20+ years in the business, we’e learned one thing:
​The more informed you are about your property, the more it’s worth. At least $50-100k more.
The more knowledgeable you have about your home, the more power you have
The more power you have, the better your outcomes & your options
$100k for you is life changing, for a developer, it’s a new boat
Our goal is simple:
Get you more informed, so you can get $50-100k more
Home-Owners weʼve given power back to:
“Chris and his team came along and sold it within 48 hours for $50,000 more than our previous highest offer.
It was a really nice experience compared to what we had been through in the previous 9 months. Amazing customer service, go to Chris and no one else.”
- Kate Randall
"They knew more about the place than I did.
After just a week, we had 8 viewings and received 3 contracts. Chris worked very hard”
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- Terry Chittick
"I ended up selling for $900,000. Couldn’t be happier!
Chris sold my property at for a price that I couldn’t believe. We had offers directly from developers between $750,000-$800,000. Chris convinced us, and I ended up selling for $900,000. Couldn’t be happier!"
- Errol Wadsworth
“Chris was solely interested in how much he could get for me. He said He could get a minimum of $800,000 and the other agents were $200,000 below that.
He was as good as his word, had offers in a couple of days. He then talked up the lower offer to $845,000 and a 4 week settlement”
- Michael Carlton
Because we do what nobody else does:
YOUR LOCAL AGENT
CONTRA PROPERTY
Values outlier properties like regular houses
Uses a propreitary property valuation model built over 20+ years
Let’s the market determine the price
Shows the market what it’s really worth
Markets your property as a house
Positions your property to multiple targeted buyers, creating competitive tension, resulting in $50-100k more!
Lacks specialist knowledge
Education first, shows you the real value
Sells your property
​Extracts maximum value for you via:
Sell, Develop, JV
Contra is education first, by design:
The more informed you are about your property, the more it’s worth.
To bridge the gap, we offer:
A report that covers industry leading insights about your property.
Explains why your property is different
Shows you what can realistically be done with it
Lays out the full range of value paths available to you
This report contains specialist knowledge you won’t find elsewhere.
Contra: A Chris McKnoulty Initiative
Chris McKnoulty, our founder, has over 20 years in the Brisbane property market.
He built a proprietary data model that identifies outlier properties with hidden value, and has consistently served clients gain more value from their homes than they imagined. During this time, he has developed or sold over 100 outlier properties that repeatedly & predictably outperformed the market.
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Besides serving home-owners, Chris also serves investors, by seeing value where it’s hidden.
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​He strongly believes that the more educated home owners and investors are, the more value they can find in properties, and he has built two practices to do just that:
The Investment Practice
The Consumer Practice